Short post today. I want to talk about Kickstarter, the self-described “funding platform for creative projects.” Here’s a link to their guidelines, which constrain but don’t seem that strict.
The concept behind the site is very simple. Let’s say I want to create something. I can start a Kickstarter page, and fill it out with all the details about whatever it is I’m gonna make. Donors can come, see how much my fundraising goal is, and choose to contribute. I set up fundraising “tiers”, much like larger fundraising organizations do, except these tiers provide tangible benefits. The $10 tier might get you a personalized thank you card, the $50 tier might get you a signed copy of whatever I’m creating, and a $500 donation might get your name listed as a Gold Donor or whatever.
The main selling point of Kickstarter is that if the fundraising goal is not met, you don’t end up donating any money. So if my goal is $400, and I only raise $250, the money raised all goes back to the donors, no questions asked. So it’s kind of like risk-free financial supporting: toss some money if you like the idea, but if not enough people do, then there’s no risk.
There are definitely some cool projects that have popped up on Kickstarter in the past year or so. But I am a bit worried that it might get out of hand.
I’m not saying the Kickstarter model is a bad one. In fact, I’m absolutely positive that more projects will see the light of day because of the platform, when in the past they would have been merely the dreams of idle gamers, artists, and programmers. Kickstarter is a fabulous tool for the indie creator, to be able to subsidize the creation of whatever his or her dream project is – and if enough people can get behind it, then it’s worth creating.
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